I had a customer place an order by phone today and brought up the issue of information sharing. It’s something I’ve never said a whole lot about as I don’t do it. Never have, don’t intend to start.
With all of the discussion in the last few months regarding everything from credit card security to Facebook privacy, the issue of even consensual information sharing can be an issue. The discussion today centered around my customers concern of placing an online order with a credit card and his personal privacy. There’s only so much I or you can do to protect ourselves.
I maintain an SSL certificate for security and don’t retain any credit card info. Even though the servers are ‘secure’, I’m not sure what ‘secure’ really means anymore. Some of the largest corporations in the world including the Federal Gov’t have been comprised. The only info that I do maintain is for those customers wanting to register with their name, address, telephone number and email address to expedite future orders. And that info isn’t shared with anyone.
Sometime back I discontinued my Facebook account. I’m not a huge fan of social media and found I just didn’t visit or use it anyway. After following some of the stories regarding data breaches and the sale of private info, kinda glad I’m out of the loop. I know there area all kinds of positive aspects of the social medial scene, I guess I’m just not very social! And it’s not even that I’m a particularly private individual, it’s just that I prefer to be the voluntary source of any info I plan to share. If I click an “I agree” user agreement, I assume both parties will uphold the agreement.
As a result, I’ve always been a bit reluctant to maintain or use any sort of mailing list for special announcements. I don’t keep any sort of point system, birthday lists, etc. Without a doubt it costs me a certain amount of business but I’m okay with that. At this point I’d rather make at least a minimal effort to afford everyone a certain assurance that our business together is private (as I can keep it anyway).
And I guess I might as well admit I’m one of those odd folks that absolutely hates to have a store clerk ask me for my zip code or phone number when I’m holding a $20 bill in hand to pay them. I know its all about marketing, but no. Fifty years ago I suppose if an attractive (female) checker asked for my phone number I would have felt encouraged. Several years ago my wife explained to me that wasn’t the case.
To sum it up, if you have information sharing concerns, I understand. So do I. TSA Knives does as much as possible to keep things private and I intend to continue to do so. There are always limits to what can be done, but I’m on your side.